What are digital marketing channels?

Digital marketing channels are online platforms where you promote your products. These days, they are the most efficient channels for reaching an audience, considering everyone lives their lives on the internet. Some estimates say the global market for digital advertising and marketing is over half a billion dollars, and growing every year.

What is a marketing channel?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here. Digital marketing channels have been around since the earliest days of the Internet, but the marketing channel definition has changed with the times.

What is an example of a marketing channel?

The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. The role of marketing channels in marketing strategies Links producers to buyers.